Purdue's Aggressive OxyContin Marketing Practices Criticized
December 17, 2001
The Drug Enforcement Agency (DEA) reported this week that pharmaceutical company Purdue Pharma uses "aggressive marketing practices" when selling OxyContin and may be partly responsible for the hundreds of deaths associated with the pain killing drug.
OxyContin is a prescription painkiller that produces a euphoric high seldom achieved with illicit drugs. Purdue gives sales representatives incentives to sell large quantities of the drug. The company allegedly sends doctors on extravagant paid retreats to influence them to prescribe OxyContin. Hundreds of deaths have been linked to OxyContin abuse over the last two years.
Critics of OxyContin would like the government and Purdue to institute better prescription monitoring procedures. A Purdue spokesperson claims that the company is doing everything in its power to educate doctors and consumers about the dangers of misusing the drug.
-- Article Courtesy of InjuryBoard.com
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