R.J. Reynolds Fined $20 Million For Advertisements
June 7, 2002
A Superior Court judge fined tobacco giant R.J. Reynolds Co. $20 million Thursday for advertising cigarettes to teenagers in several popular magazines that have a substantial number of young readers. Judge Ronald Prager told Reynolds officials that the company had violated a 1998 settlement barring tobacco makers from targeting youth.
As part of its $200 million marketing campaign, Reynolds, makers of Winston, Salem, Camel and Doral brands, placed advertisements in publications such as Vibe and Rolling Stone, both often read by teens. While Prager did not ban the cigarette maker from continuing to place advertisements in specific publications, he did order the company to significantly reduce the number it purchased. The attorney general's office plans to monitor Reynolds' marketing campaign to ensure it abides by the judge's orders.
-- Article Courtesy of InjuryBoard.com
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